Not you?
What Is G7 & Why Should You Care?
(Margie Dana, Print Buyers International)
Specs & Best Practices
(IDEAlliance)
Branding is everything
Brands are powerful creatures. They stand for things - concrete things and abstract things. People build relationships with them, swear by them. They stir emotions and create memorable experiences. Even just the sight of a familiar visual - that name, that logo, that colour - can draw a response.As a brand owner, designer or print buyer, you demand the best because you know colour, quality and consistency are critical. Every time your brand appears, that's a showcase of your product. Your company. Your values. You've got high standards, and you have a right to them. Your branding needs to match, whether you're printing a simple brochure, a massive outdoor display, or a packaging design that will be displayed in stores across the country - or around the world.
How many times have you had a vision in your head that didn't translate from screen to print? That didn't make it from proof to press? That had a beautiful brand colour when you produced it six months ago, but looks washed out and uninspiring at this press check?
Guess what? There is a solution.
G7 makes it as simple as black and white
G7 means Gray + 7 colours (Cyan, Magenta, Yellow, Black, Red, Green and Blue). It's a method of calibrating the grayscale to make colour match across multiple devices - and even across workflows and facilities.So whether it's the monitor, the proofing system, the press, or even a completely different printer halfway around the globe, if G7 is there, you can bet that your brand colour is going to be bold, brilliant, and best of all - the way you want it to look.
Matching colour. Simple and repeatable. What a concept!Coast Paper's certified G7 Experts make it happen
G7 Master Printers are print providers who have achieved the critical standards required by the G7 process. When you work with a G7 Master Printer, you can rest easy knowing they work with the best colour management available today. Best of all, G7 Master Printers undergo requalification every year, ensuring they can deliver the goods when it comes to colour and quality.Coast Paper's Technical Services Group (TSG) has certified G7 Experts dedicated to bringing the best technology available to our customers. We make the complex simple, and we can help you talk to print providers about how G7 can allow them to print truer and better.
Do you have a print partner you enjoy working with? Talk to your print partner about G7. Because your brand deserves to show its best face every time.
Interested in more information?
Please note: * indicates required fields.
